Estathe Glass Bottle

Revolutionizing Out-of-Home Tea Consumption

Ferrero, renowned for its innovative food products, has introduced the Estathe Glass Bottle, a packaging dedicated to out-of-home consumption. This new offering allows lovers of real brewed tea infusion to have a unique taste experience, thanks to the preservation properties of glass. The Estathe Glass Bottle reinterprets the iconic shape of the beloved Brick in a modern way, playing on the value and transparency of glass.

The Estathe Glass Bottle stands out from other packaging solutions with its innovative and practical ring-pull cap, a first in the category. This feature makes the consumer the protagonist from the moment of opening until the moment they taste the tea. The bottle's twisted shape, made possible through complex molds and I.S. technology, creates a visually striking design without compromising functionality.

Measuring 57mm x 57mm x 185mm and weighing 192 grams, the Estathe Glass Bottle is a testament to meticulous design and engineering. The project, which began in May 2017, involved collaboration between Ferrero, MrSmith Studio, and Verallia. The design team at MrSmith Studio worked closely with production experts to ensure the bottle's feasibility and quality.

The Estathe Glass Bottle has garnered recognition in the design industry, receiving the Iron A' Design Award in 2019. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Estathe Glass Bottle's integration of industry best practices and competent technical characteristics contribute to a better world.

The Estathe Glass Bottle is not only a testament to Ferrero's commitment to excellence but also a reflection of their dedication to intellectual property. Like all Ferrero projects, the design of the Estathe Glass Bottle has been registered, ensuring its protection and uniqueness in the market.

With the Estathe Glass Bottle, Ferrero continues to push the boundaries of food packaging, providing tea enthusiasts with a premium and sustainable solution for their on-the-go tea consumption.